Meet the founder.

My name is Lorena. I was born in a town among the Venetian mountains, in Italy, but I've always been a lover of the sea. My journey began after my studies for a bachelor degree in translation and interpreting, a course I did not complete because my heart told me to follow my innate passion... fashion. That led me to start my own company and open a boutique in Bibione, a seaside town, on the Adriatic coast. I immediately transformed my boutique into a place where the customers could find not only refined items and clothing from famous brands but also a consulting service that could help them to discover or enhance their own style, to make targeted purchases, and to build a perfect wardrobe. My experience in the retail world, with participation in fashion shows, exclusive events, and industry fairs, has also allowed me to know realities, people and styles unique and different from each other and to fill my mind with inspirations, images, colors, shapes that create magic. This magic is my inspirational muse to be able to enhance the image of each customer and bring out their uniqueness.

YourCITYshopper is a project born from Lorena's passion for style, originality, creativity, and craftsmanship, with the aim of sharing these unique experiences. It is an opportunity to discover and appreciate beauty in all its forms, in every small detail, whether it be a personal transformation, an artisanal creation, or any element of daily life.

After this deep experience and enriched with valuable skills, I dedicated myself completely to the profession of Personal Shopper, as a freelancer. Curiosity, passion and dedication to work lead me to constantly train myself with courses and workshops by experts in the sector in order to always be up to date and professional. Among the latest insights, I attended the Style Academy of Carla Gozzi, in particular I participated in the Image Consulting & Style Coaching course and the New Personalized Color Test. I also trained at the Italian Personal Shopper Association, AI-PS by Monica Sirani, of which I am also a member, attending the Personal Shopper and Style Consultant course.